Measured vs estimated
Etsy does not publish sales. Every tool that shows you a sales figure is estimating it; the difference is whether it tells you. ZEUS marks measured figures and never presents an estimate as a fact.
Step by step
Look for the mark
It means the figure comes from data that is actually published: the Etsy API, the listing page, or your own connected shop.
Treat everything else as a range
An estimate is a bet with bounds. ZEUS shows the bounds instead of a single confident number.
Distrust a zero that arrives without evidence
If a tool tells you a listing with 900.000 views sold nothing, it is not measuring, it is failing to read. ZEUS leaves it blank instead.
Cross-check before a big decision
Reviews, age and views come from different places. When they agree, the estimate is solid; when they do not, that is worth knowing too.
Frequently asked
Why not just show one number like everyone else?
Because a single number hides how much it is worth. Deciding what to produce on a figure that is really a guess is the expensive kind of mistake.
Which figures are actually measured?
Views and favourites when Etsy publishes them, «X sold» when the listing shows it, item reviews, and everything from your own shop once connected.